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The web page louisepennyandersons.brownpapertickets.com had the following on the site, "Louise Penny at Andersons Bookshop." I saw that the website said " Pfeiffer Hall on the campus of North Central College." They also said " There are no active dates for this event. Louise Penny at Andersons Bookshop. Join Andersons Bookshops for a special event to celebrate the launch of A Great Reckoning, the next novel in Louise Pennys 1 New York Times bestselling series featuring Chief Inspector Armand Gamache! Pfeiffer Hall on the campus of North Central College." The meta header had ticket buy sell tickets events event registration as the first optimized keyword.